“How was the mobineX brand created”

“Before proceeding directly to the Mobinex brand creation process, I would like to share a few words about our team. Our team is composed of individuals with many years of experience on one hand, and young, innovative minds on the other hand. It is this blend of experience and innovative ideas that generates a synergistic effect. Therefore, the process of working on this brand was particularly interesting for me

Initially, the idea of mobineX being the first Georgian mobile operator in Great Britain seemed unachievable. However, as we diligently worked on the product, and demonstrated to ourselves that nothing is impossible.

mobineX offers its customers a perfect mobile phone service. In this field, it is especially important for potential customers to receive a complete and high-quality service at an affordable price, a fundamental aspect that Mobinex fulfills. Being away from homeland creates a nostalgic and melancholic mood in people, particularly among immigrants. They always always need something that will somehow be connected to their homeland.

This is precisely why our mission is to symbolically erase these borders, and it is where our brand slogan "Mobinex - Above the Borders" was formed.

As for the visual identity, our goal was to create a sleek and minimalistic brand. We incorporated three primary colors into our branding, and during the development of the logo, we designed a symbol that represents a telecommunications sound signal, in which we creatively expressed the outline of the map of Georgia.

I am confident that we have executed our branding strategy exceptionally well, and I am optimistic that mobineX will soon become a beloved brand among our customers.”

Marika Omanidze

Branding and Strategic Communications Consultant of mobineX