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Today, access to the internet is no longer a luxury, neither in everyday life nor while travelling abroad. Roaming internet has become a basic necessity when we are outside the country. Without mobile data, it is practically impossible to work, navigate, communicate with locals, or access various services. In Georgia, this need gave rise to a service that we now commonly call “travel internet.” However, it must be acknowledged that the market went through a long journey before reaching this point.
Let’s take a look back at how it all began and how the concept of “travel internet” was created - a concept that, importantly, originated with mobineX.
Where Does the Term “Travel Internet” Come From?
Just a few years ago, the term “travel internet” was almost unfamiliar to Georgian users. Accessing the internet abroad was automatically associated with roaming, which often meant high prices and limited accessibility. Over time, the term “travel internet” became established as a simpler, more user-friendly, and more understandable alternative. As a result, roaming no longer carries a confusing or negative connotation. Today, it is clear to everyone what type of service is being discussed.
Read more - Where does the term “travel mobile internet” come from?
Today, this term is actively used in advertising campaigns and on social media, clearly indicating that the service has become widely adopted.
How It All Started
The history of roaming services in Georgia dates back to the early 2000s. At that time, mobile services were already widely used, but communication outside the country was both difficult and expensive. International calls and text messages were subject to very high tariffs, and even receiving a call came at a cost. For this reason, users tried to avoid roaming as much as possible and used it only in extreme cases.
Roaming Internet and eSIM Cards
Roaming internet significantly changed the travel experience. Internet access made it possible to communicate via social media, make video calls, use online maps, and take advantage of various digital services. However, for a long time, this still involved physical SIM cards and additional technical steps.
In recent years, eSIM cards entered the market and greatly simplified the process. A virtual SIM card allows users to activate an internet package without leaving home. There is no longer any need to open the phone or replace physical SIM cards.
mobineX’s Role in Market Development
mobineX played a crucial role in this transformative process in Georgia. As a virtual mobile operator, mobineX entered the market in 2023 with a clear goal to make internet access abroad more affordable for Georgian users.
Before that, users were often forced to search for internet packages on foreign platforms, which created additional difficulties. mobineX changed this practice. The term “travel internet” itself is closely associated with mobineX. We are pleased that this phrase has been widely adopted in the Georgian market and is now used by other providers as well. This naming made roaming the internet easier to search for and understand, which was a critically important step in the development of the market.
Final Thoughts
Roaming internet in Georgia has undergone significant evolution. It has transformed into a user-oriented, simple, and innovative service. mobineX played a special role in this journey, not only by improving the service itself, but by changing the very language of the market.
Today, “travel internet” is already a familiar, everyday term for Georgian users. It is associated with freedom of movement, stable connectivity, and peace of mind while travelling. This is yet another proof that a well-formulated idea, combined with technological innovation, can completely transform the user experience.
